1. Campaign Title:
High School Dropout Prevention
2. Advertisement Title:
Boost up
3. Web Address:
http://www.boostup.org/#/students/class_of_2010/jos
4. What was the target audience of the PSA?
The target audience of the PSA is teenagers who are in danger of dropping out of school because they have a child.
5. What social benefit was promoted by the PSA?
The social benefit was getting a good education even if you face many obstacles.
6. What was the “tag line” of the PSA?
When life's this hard, graduating can be even harder
7. What organization sponsors this PSA?
U.S. Army
8. Describe what is shown/happens in the PSA.
In this PSA, it shows a teenager named Jose who is struggling in science and math. It also shows him trying to do his homework at home and his son, Damien is trying to play with him.
9. Describe what makes this PSA memorable.
What makes this PSA memorable is the fact that it shows a boy taking good care of his son and trying to get a good education rather than being a dead beat like most young fathers.
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