Blog Entry #5.3 - TV PSA 2

1.Campaign Title:
It does not say.

2.Advertisement Title:
WMS Cyber Bullying

3.Web Address:
http://www.schooltube.com/video/79dd612319d74b338b9d/WMS-Cyber-Bullying-Public-Service-Announcement

4.What was the target audience of the PSA?
The target audience of the PSA was people who know of cyber bullies and haven't spoken out about it.

5.What social benefit was promoted by the PSA?
The social benefit promoted was fighting back against cyber bullying.

6.What was the “tag line” of the PSA?
"Its not cool to be cruel"

7.What organization sponsors this PSA?
Woodbridge Middle School

8.Describe what is shown/happens in the PSA.
In this PSA, middle schoolers are on the computer and talking about cyberbullying. They talk about how it is when someone posts something harmful or mean on the internet or on the phone. Then they talk about the consequences if someone is caught doing so.

9.Describe what makes this PSA memorable.
What makes it memorable is the kids in the video and the true words they are speaking.